Unlocking Growth in Telecom
Forecasting Success – A Data-driven Triumph
Summary
This case study explores how technology&.ai (in collaboration with partners) addressed the challenges faced by one of the leading telecom giants experiencing a decline in key performance areas. The client grappled with decreasing revenue, recharge activity, active subscriptions, and sales forecasting. The solution involved harnessing the power of AI/ML to provide accurate monthly forecasts for various metrics.
Key Challenges
The dynamic telecom industry posed challenges for the international telecom giant, experiencing a decline in crucial performance metrics without a clear understanding of the root causes. The absence of precise data and insights hindered the formulation of targeted strategies for revival.
Tailored Solution
Technology&.ai and partners introduced a transformative solution, developing AI/ML models specifically tailored for the telecom sector. These advanced models considered multiple factors, enabling accurate forecasts for monthly revenue, recharge patterns, customer subscription changes, and SIM card sales. The primary objective was to equip the client with tools to strategically identify and address the root causes behind the decline in each performance area.
Impact and Transformation
The intervention made a substantial difference:
- The team optimized the client’s campaign design, strategically linking freebies with recharge activities, reducing customer dormancy, and achieving growth targets.
- Product design enhancements attracted new customers and increased Mobile Number Portability (MNP) subscribers.
- Meticulous optimization of the sales strategy provided a comprehensive solution to the client’s challenges.
Through a data-driven and strategic partnership, technology&.ai empowered the telecom giant not only to address its decline but also to redefine its growth trajectory in a highly competitive market.
